40% Off! Summer Progressive Sale Continues!

Crush Summer "Progressive" Sale Continues
30% Yesterday - 40% Off Today
... and then, 50% Tomorrow!
Wait, and you might save more... or you could lose out.

Today we go even lower: 40% off!

Many of you are Progressive Sale Pros. You know the game; you know the risks and rewards. To review the rules, please read all the details below.

For those of you new to the Progressive Sale, here's how it works: Based on the "Dutch Auction" idea, we start with a choice list of wines and discount them 30% (yesterday), then we lower this price 10% on the remaining wines every day until Friday, when we'll reach a top discount of 50% off! Today, all wines on this list are 40% off.

Choose to wait a day, and you might save another 10%, though if someone else buys the remaining stock at the current price, the wine might not be around tomorrow. There's the rub!

How about a concrete example? 2007 Bouchard Le Corton was marked down 30% yesterday from $120 to $84. Today, it's 40% off, bringing it down to $72. Friday, if by chance a bottle survives, it'll be a free-for-all at $60!

The fun continues... NOW. See the full list below. And keep in mind that the fastest way to secure your wine is to shop on the web - click here to start shopping.

Obviously, there are some IMPORTANT DETAILS! Please, please read everything below...

Happy hunting,

Robert Schagrin
Managing Partner
Crush Wine & Spirits

- The best and fastest way to order wine is through our website using your account. This instantly captures the inventory for you.

- The 2nd fastest way to order is to call the store at (212) 980-9463 - this way you lock up your wine while speaking to a sales person.

- The slowest way to order is to reply to this email! Even with multiple people working the email box, we just can't respond as quickly as the emails come in. For this reason, ON FRIDAY, THE FINAL DAY OF THE SALE, WE WILL NOT BE CHECKING THE EMAIL BOX - ALL ORDERS MUST BE PLACED ON OUR WEBSITE OR BY PHONE!

- TOMORROW YOU MUST ORDER ONLINE OR OVER THE PHONE: WE WILL NOT BE CHECKING THE EMAIL BOX!!! (Just thought we'd write that twice, as it's very important!)

- ALL SALES ARE FINAL! Absolutely no exceptions. If a wine is available the next day at a lower price, you may buy more of the wine at the discounted price, but you may not reverse a sale or have a preexisting sale refunded. Due to the nature of the sale and the limited quantities of the wines available, discounts are not retroactive.

- Obviously, sale pricing applies only to those wines included in the sale.

- This is a first come, first served sale - you may, if you like, purchase every last bottle at the day's discounted price, but we absolutely cannot "hold" anything for anyone. No exceptions!

- Finally, due to the sheer volume of wine involved in this sale, NO Progressive Sale wine will be available for pickup or delivery until the week of August 30th.

That's it. Pretty good, right? Save some money, buy some great wines at great prices, and have fun! To place your order, again, please remember that the fastest and most efficient way to do so is to shop on our website.